For many realtors, a shotgun approach is the only approach they know. Get as many customers as possible, it doesn’t matter who they are.
After all, a commission is still a commission. But with all the hype about 55+ active senior communities, maybe you’re wondering if you should put some more thought into this segment of the population.
Why the extra focus on the 55+ market?
Whether you’re new to real estate, or a seasoned pro, the 55+ market should be on your radar.
Selling to seniors has become an important part of the real estate market. True, there have been seniors around for a long time, but the market for them is changing.
At one time, there were relatively few age restricted communities. Now there are builders that specialize in only building homes for the 55+ market. Before this, seniors over 55, usually continued living much the same way they did before.
Now however, they can often have a much higher quality of life. You as a realtor can help introduce them to this better way of living.
You need to understand the 4 different segments in the 55+ market.
Here at Leisure Villas, we have identified four big segments to the senior market.
First: Those who need assistance
These are the seniors who have more health issues and require living accommodations that provide meals and health care.
We won’t be focusing on them for now, because there is a large industry, well established, for this segment.
Second: Those who rent
Either by choice or circumstance, this is a large market, but and while Leisure Villas does some work in this market, this article is more for those of you trying to sell homes.
Third: Those who want a traditional house
This is obviously one of the larger segments to this market. These are the people who feel that a regular home is the way to live. This is also the segment of the 55+ market that might not know that there is another way.
Granted, this group may be unwilling to give up their big gardens or their workshops, but for many, this next segment might fit them very well.
Fourth: Those who want to enjoy a community of people who are in their same life-stage
This is the segment of the 55+ market that you want to focus on most. This is for those people who want a better quality of life.
There are a growing number of active adult senior communities that cater to the 55 and older crowd. For many adults who are approaching the empty-nest stage of live, these communities can offer something that your traditional neighborhood can’t.
Demographics are changing.
Every generation seems to be marked by some sort of label. You have the Baby Boomers, Generation X, Millennials, each having adapted to the changes in the world that affect them the most.
Today, there has been a stronger push towards customized communities. By this, I don’t mean that the houses are custom, but the lifestyle of those communities can be. The 55+ market is experiencing a flood of active senior communities around the country. If you as a realtor are positioned well, you can really help deliver value to this market.
Leisure Villas is one builder who specializes in these 55+ communities. We know the market better than anyone, because we were building them before it was even popular to do so. Come see our product. See why we are such a good fit for your empty nester clients.